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Joe & the Juice Improved its Conversion Rate (CVR) by 14%

Food & Beverage

About

Founded in 2002, Joe & the Juice is a Danish urban juice bar and coffee concept operating in 160 locations across Europe, with a growing presence in Asia and the United States. Backed by top investors such as General Atlantic and Valedo Partners, the company uses natural and organic ingredients sourced directly from growers, and its differentiated concept caters to customers who like a fast yet healthy lifestyle.

Challenge

With multiple campaigns to be run across different geographical locations to drive audiences to their business, Joe & the Juice wanted an infrastructure to handle the performance of this high volume marketing effort, while being mindful of their budget.

Solution

Pixis' AI was deployed on Joe & the Juice's campaigns across multiple locations around the globe. It quickly identified multiple performance and targeting inefficiencies and started optimizing for bid and budget across campaigns and locations. This implementation drove more high intent visitors to Joe & the Juice's platform, who became customers soon after. The overall efforts led to a 12% reduction in Cost Per Installation (CPI) and 14% increase in Conversion Rate (CVR).

Inter-region campaigns always posed the challenge of performance optimization. We were on the marketing for a system that could handle the magnitude of campaign data and help us lower our CPI. That's when we met Pixis.

Results

Pixis helped Joe & the Juice optimize its marketing spends and scale campaign effectiveness by enabling the right targeting, creatives, and spend optimization in real-time, at scale.

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