Key Takeaways
TAKEAWAY 1
Influencing offline and online customer behavior by delivering innovative product and quality user experience
TAKEAWAY 2
Performing in-depth competitor analysis to tailor product values and offerings as per customers’ preferences
TAKEAWAY 3
Giving importance to customer feedback and testing products continually to improve services
TAKEAWAY 4
Identifying the right communication channels and forming the perfect media mix for uplifting ROAS
TAKEAWAY 5
Recognizing the best-fit audience group and targeting meaningful marketing campaigns to achieve the desired objectives
TAKEAWAY 6
Leveraging first-party data for creating lookalike audiences and optimizing the outcome profoundly
TAKEAWAY 7
Tana’s advice to fellow marketers is, “Less is more. But ensure you do it in the best way possible."
