Data Relevancy: The Secret To Marketing Optimization

Mark Mansfield

Global Head, Strategic Growth & Partnerships at BrandTotal

Mark is an expert in providing strategic growth assistance to brands. He is extremely passionate about helping businesses outperform their goals and attain paramount success. and has Mark possesses quality experience in digital consumer experience, consumer research , D2C, and E-commerce marketing space. This, coupled with his knack of building and implementing business strategies has helped him lead several award-winning campaigns, build strong teams, work with noteworthy clients and strengthen work relationships with them.

Expertise

Strategic Partnerships Competitive Analysis Business Development Customer Relationship Management (CRM) Digital Marketing Lead Generation E-commerce Advertising

Key Takeaways

02:26

TAKEAWAY 1

Leveraging large chunks of structured data to conceptualize impactful marketing campaigns

05:29

TAKEAWAY 2

Making marketing campaigns more agile through compelling ways to process complex data

07:40

TAKEAWAY 3

Exploring various paid marketing channels and platforms to understand what influences consumer behavior

09:41

TAKEAWAY 4

Increasing and maintaining steady conversion rates by implementing effective channel mix marketing strategies

10:59

TAKEAWAY 5

Delivering the right message to right audiences at the right time for building powerful consumer engagement and relationship

More Episodes

Crafting Campaigns That Resonate

August 30, 2022

Putting Consumer-First Strategies At Work

Data Relevancy: The Secret To Marketing Optimization

Bringing Automation To Marketing Operations

Building A Futuristic AI Stack For Sustainable Marketing

Building Leak-Proof Marketing Funnels

Customer Listening: Conventional Tool for Modern Marketeers

Optimizing Marketing with CDP

Scaling Effective Marketing Strategies Using AI

September 14, 2021

Role of AI in Consumer Communication Strategy

August 26, 2021

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