Influencing offline and online customer behavior by delivering innovative product and quality user experience
Performing in-depth competitor analysis to tailor product values and offerings as per customers’ preferences
Giving importance to customer feedback and testing products continually to improve services
Identifying the right communication channels and forming the perfect media mix for uplifting ROAS
Recognizing the best-fit audience group and targeting meaningful marketing campaigns to achieve the desired objectives
Leveraging first-party data for creating lookalike audiences and optimizing the outcome profoundly
Tana’s advice to fellow marketers is, “Less is more. But ensure you do it in the best way possible."