Key Takeaways
TAKEAWAY 1
Dealing with the challenge of media fragmentation for optimizing audience reach
TAKEAWAY 2
Leveraging ABM as a tool of substance to attract the right customers and increase LTV
TAKEAWAY 3
Listening to your consumers’ feedback to create and deliver the product they want the brands to create
TAKEAWAY 4
Minusing silos in between teams, internally and establishing a seamless and collaborative workflow leads to winning products
TAKEAWAY 5
Being transparent about brand developments and backing promises with deliverables is utmost crucial
TAKEAWAY 6
Relying on technology to retrieve owned data across all touchpoints - conventional and digital
TAKEAWAY 7
Leveraging that data to create precisely targeted campaigns
TAKEAWAY 8
Orchestrating consumer journeys based on vivid cohorts, feedback and historic learnings with the help of AI for research and A/B testing
TAKEAWAY 9
Highlighting the three crucial levers of successful digital marketing
TAKEAWAY 10
Rising above ‘finding the right audience’ as a challenge and focusing on the type of content or strategy that can really impact the audience
