Optimizing Marketing with CDP

Randa McMinn

Chief Marketing Officer at Reali

Randa has extensive experience in customer acquisition and revenue growth for the technology, financial, retail, and real estate industries. She’s most passionate about developing strategies to close the gap between data insights and marketing activation, so teams can deliver peak performance.

Key Takeaways

2:04

TAKEAWAY 1

Importance of building a 360-degree view of the customer

3:22

TAKEAWAY 2

Overruling data silos and improve data accessibility

6:30

TAKEAWAY 3

Key use cases Reali solves using advanced MarTech mechanisms governed by AI

9:46

TAKEAWAY 4

Creating relevant user clusters using CDPs for designing extraordinary user journeys

11:21

TAKEAWAY 5

Investing more time and dollars by identifying the right cohorts of customers that actually bring in more conversions

14:49

TAKEAWAY 6

Engaging with the desired customers across multiple devices and channels to monetize rapidly and consistently

Never miss an update

Get the latest episode of Growth Caffeine delivered right to your inbox

Thank You!

We have just sent you a confirmation email in your inbox.

Our AI platform experts will get in touch with you shortly.

Thank You!

We have just sent you a confirmation email in your inbox.

Our AI platform experts will get in touch with you shortly.

Download our free E-book

Download your free copy and read up on how to master AI-powered performance marketing in this eBook