Building Leak-Proof Marketing Funnels

Fred Neil

VP Growth Marketing and Member Enrollment at Omada Health

Fred is a results-oriented senior executive with 25+ years of demonstrated accomplishments in consulting services. Over years he has also garnered ample client side experience in fast paced start-up and established companies. His excellency in strategic planning has helped Fred to manage large teams and budgets, consistently producing YoY surge in revenue growth. B2C & B2B multi-channel marketing, business development and strategic planning are some of the divisions Fred has casted a huge impact on, globally.

Key Takeaways

01:02

TAKEAWAY 1

Importance of being sensitive while creating a robust B2B consumer funnel in the healthcare industry for delivering individualized experience

3:55

TAKEAWAY 2

Being ‘on-point’ with audience targeting to save unnecessary ad spends while being effective still

6:36

TAKEAWAY 3

Engaging with the audiences via interactive and impactful content

9:37

TAKEAWAY 4

Implementing unique lifecycle nurturing strategies for reduced funnel drop-offs

12:58

TAKEAWAY 5

Encouraging consumers to clock in their health updates for contextual health consultation

14:22

TAKEAWAY 6

“Both cadence and content is more of an art than a science because it's different for every consumer.”

16:17

TAKEAWAY 7

Emphasizing on precision targeting for maximizing campaign effectiveness

17:34

TAKEAWAY 8

Focusing on holistic communication and personalization while being non-intrusive

20:27

TAKEAWAY 9

Reducing ad dollars and raising marketing efficacy in the cookieless world

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