Customer Listening: Conventional Tool for Modern Marketeers

Amy Martin Ziegenfuss

SVP - Global Enterprise & Brand Marketing at Hilton

Amy is a global brand builder who drives short and long-term performance by leveraging consumer insights, competitive and customer data, modern marketing tools and business results. She has experience in leading international teams in the hospitality, financial services and healthcare sectors to build global marketing strategies and integrated campaigns that build brands and drive business results.

Expertise

Performance Marketing Traditional & Modern Marketing Integrated Marketing Strategy Financial Management Leadership

Key Takeaways

4:48

TAKEAWAY 1

Segmenting massive customer data into relevant clusters for better customer experiences and ROI

9:53

TAKEAWAY 2

Testing innovative strategies to ensure better customer service and satisfaction

13:26

TAKEAWAY 3

Literally understanding customer preferences through feedback and observation to boost retention

17:37

TAKEAWAY 4

Tailoring customer experiences and considering customer reviews for bringing better product innovations to life

More Episodes

Crafting Campaigns That Resonate

August 30, 2022

Putting Consumer-First Strategies At Work

Data Relevancy: The Secret To Marketing Optimization

Bringing Automation To Marketing Operations

Building A Futuristic AI Stack For Sustainable Marketing

Building Leak-Proof Marketing Funnels

Customer Listening: Conventional Tool for Modern Marketeers

Optimizing Marketing with CDP

Scaling Effective Marketing Strategies Using AI

September 14, 2021

Role of AI in Consumer Communication Strategy

August 26, 2021

Never miss an update

Get the latest episode of Growth Caffeine delivered right to your inbox

Listen on

Apple Podcasts

Listen on

Google Podcasts

Listen on

Spotify Podcasts

Thank You!

We have just sent you a confirmation email in your inbox.

Our AI platform experts will get in touch with you shortly.

Thank You!

We have just sent you a confirmation email in your inbox.

Our AI platform experts will get in touch with you shortly.

Download our free E-book

Download your free copy and read up on how to master AI-powered performance marketing in this eBook