Building A Futuristic AI Stack For Sustainable Marketing

Sanup Pillai

Digital & Technology Strategist at DHL

Sanup is an integrated media planner with 12+ years of experience, and a big-time AI and ML enthusiast. Over the years, he has worked on marketing tasks like strategy, research, insights, client management, media operations, fiscal operations, and project management. His fascination with AI, ML and blockchain in marketing and advertising has helped him bring several improvements in digital marketing ROIs, drive innovations and automate marketing campaigns.

Expertise

Media Planning Advertising Integrated Marketing Marketing Strategy Brand Management Market Research

Key Takeaways

3:07

TAKEAWAY 1

Delivering interactive and personalized marketing in a cookie-less world

4:34

TAKEAWAY 2

Implementing advanced and highly-intelligent marketing technologies for a seamless user experience

5:21

TAKEAWAY 3

Imparting sustainable product and marketing efficiency education to internal stakeholders for optimum outcomes

7:21

TAKEAWAY 4

Empathizing with the need of Investing in evolving technology to meet consumer demands

8:54

TAKEAWAY 5

Fostering meaningful and long-term relationships with stakeholders to drive engagement

10:26

TAKEAWAY 6

Targeting leads and working on demand generation through data-driven and high-impact campaigns

11:36

TAKEAWAY 7

Increasing marketing efficiencies and productivity on the back of AI

15:02

TAKEAWAY 8

Setting benchmarks and redefining success campaign after campaign.

More Episodes

Crafting Campaigns That Resonate

August 30, 2022

Putting Consumer-First Strategies At Work

Data Relevancy: The Secret To Marketing Optimization

Bringing Automation To Marketing Operations

Building A Futuristic AI Stack For Sustainable Marketing

Building Leak-Proof Marketing Funnels

Customer Listening: Conventional Tool for Modern Marketeers

Optimizing Marketing with CDP

Scaling Effective Marketing Strategies Using AI

September 14, 2021

Role of AI in Consumer Communication Strategy

August 26, 2021

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