Personalization: Zero to One

Sudhir Rao

Managing Partner at Celesta Capital

With over 40 years of Enterprise-building experience, Sudhir currently provides venture capital to ScaleUp Transformative Technology companies. He co-built Karvy in the 90’s into India's leading shareholder services & retail financial services company. After investing as an angel investor for 12 years in the 2000’s, Sudhir founded a cross-border venture capital firm- IndusAge to leverage the Indian ecosystem for technology talent and the India market opportunity to build disruptive companies. He has played an active role as an Independent & Non-Executive Director in building companies like RBL Bank etc.

Key Takeaways

2:30

TAKEAWAY 1

The importance of being prepared at all times while running a business

3:53

TAKEAWAY 2

Understanding gaps in the marketing strategy

6:09

TAKEAWAY 3

AI marketing: a powerful tool to empower scalability

8:16

TAKEAWAY 4

Staying relevant to the fast-paced dynamism of ever-changing consumerism

10:19

TAKEAWAY 5

3 major pillars of AI in marketing

12:19

TAKEAWAY 6

Sudhir Rao touches upon the notion of utilities

14:28

TAKEAWAY 7

Re-emphasizing the force of machine-led marketing for profound growth

16:19

TAKEAWAY 8

Utilizing tons of data for accuracy and making informed decisions

20:15

TAKEAWAY 9

Testing continually to rebuild and disrupt

23:29

TAKEAWAY 10

Improving value structures with personalization

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