AI in Marketing: The New Engine in Business

Dawn Allen

VP Performance Marketing at MyHealthTeams

Dawn is a skilled and hands-on marketing leader with a passion for building & directing growth-oriented teams. She excels in delivering D2C marketing strategies and campaigns and thrives to drive organizational effectiveness and collaboration across functions. Dawn believes that good teams are built from being empowered and inspired to test, learn, win, and scale or fail and iterate.

Key Takeaways

03:02

TAKEAWAY 1

Building user interest-based strategies & identifying micro-segments

04:49

TAKEAWAY 2

Testing new launches to learn faster and improve

06:16

TAKEAWAY 3

How MyHealthTeams achieved a 15% conversion rate and reduced CAC by 15%

07:57

TAKEAWAY 4

Creating a design that resonates at scale by leveraging AI

10:30

TAKEAWAY 5

Killing the time for manual interventions

11:53

TAKEAWAY 6

Moving away from data silos and the ‘one-size-fits-all’ approach

16:40

TAKEAWAY 7

Understanding why trusting AI to curb the challenges at hand is the need of the hour

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