AI as a Game changer in Creatives & Communications

Jazz Leong

Head of Integrated Marketing (APAC) at Microsoft

Jazz leads a high-performing marketing team in translating global business priorities into broad marketing strategies and plans. She has a strong track record of driving best practices within and outside the marketing organization. Jazz brings together extensive years of experience in driving integrated programs with PR and communications and through direct sales, inside sales, and channel functions. Her experience spans cross-discipline in product marketing, segment-focus marketing, insights-driven campaign marketing, channel marketing, digital & inbound marketing, and consumer marketing.

Expertise

Integrated Communications Marketing & Management Leadership Demand Generation Regional Marketing & Strategy

Key Takeaways

2:13

TAKEAWAY 1

Deep diving into Microsoft’s content strategy

3:14

TAKEAWAY 2

Importance of research about what’s trending in the market in order to hit the right nerve

3:53

TAKEAWAY 3

Leveraging technology to engage with the right set of customers across channels

4:58

TAKEAWAY 4

Mapping the right keywords for the right market and communicating relevantly

6:14

TAKEAWAY 5

Adding measured ingredients to your 360-degree marketing strategy

10:56

TAKEAWAY 6

Testing and optimizing campaigns easily with the help advanced AI models

13:30

TAKEAWAY 7

Looking at the right metrics for utmost accuracy

More Episodes

Crafting Campaigns That Resonate

August 30, 2022

Putting Consumer-First Strategies At Work

Data Relevancy: The Secret To Marketing Optimization

Bringing Automation To Marketing Operations

Building A Futuristic AI Stack For Sustainable Marketing

Building Leak-Proof Marketing Funnels

Customer Listening: Conventional Tool for Modern Marketeers

Optimizing Marketing with CDP

Scaling Effective Marketing Strategies Using AI

September 14, 2021

Role of AI in Consumer Communication Strategy

August 26, 2021

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