Role of AI in Consumer Communication Strategy

Robert Schneider

Chief Content Development and Strategy Officer at Learfield IMG College

Robert brings extensive management experience leading organizations through change and identifying growth opportunities with a focus on strategy. His experience ranges from product management & business, corporate development for data & technology-driven advertising, marketing, and media companies.

Key Takeaways

4:01

TAKEAWAY 1

Creating a robust content flywheel to meet business objectives seamlessly

6:21

TAKEAWAY 2

The idea of analyzing and aligning massive data to meet customer expectations contextually

10:14

TAKEAWAY 3

Finding a clean balance between devising strategies that are data-driven and engagement oriented

12:09

TAKEAWAY 4

Rob talks about the impact of technology at extends beyond the horizon of basic data management system

15:37

TAKEAWAY 5

Shifting focus from the top of the funnel and measuring campaign performance in a holistic manner for enhanced scalability

18:17

TAKEAWAY 6

How surveying what the customers want to deliver, more meaningful communication to the masses quickly and creatively

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