Key Takeaways
TAKEAWAY 1
How UberEats aligns its goals with the business strategy like a pro
TAKEAWAY 2
Customizing campaigns and making well-informed decisions by leveraging data
TAKEAWAY 3
Going beyond simply acquiring new customers
TAKEAWAY 4
Touching upon the ROAS factor
TAKEAWAY 5
Christina talks about measuring the right metric for the relevant campaign
TAKEAWAY 6
Draw qualitative and quantitative analysis to optimize campaigns at scale
TAKEAWAY 7
Indulging in precision marketing to better returns
TAKEAWAY 8
How personalizing experiences to bring users more closer to the brand
TAKEAWAY 9
Performance-based refresh for evergreen campaigns with the help of AI
TAKEAWAY 10
Infusing predictive models & how UberEats manages some of its key use cases
