Customer Listening: Conventional Tool for Modern Marketeers

Amy Martin Ziegenfuss

SVP - Global Enterprise & Brand Marketing at Hilton

Amy is a global brand builder who drives short and long-term performance by leveraging consumer insights, competitive and customer data, modern marketing tools and business results. She has experience in leading international teams in the hospitality, financial services and healthcare sectors to build global marketing strategies and integrated campaigns that build brands and drive business results.

Expertise

Performance Marketing Traditional & Modern Marketing Integrated Marketing Strategy Financial Management Leadership

Key Takeaways

4:48

TAKEAWAY 1

Segmenting massive customer data into relevant clusters for better customer experiences and ROI

9:53

TAKEAWAY 2

Testing innovative strategies to ensure better customer service and satisfaction

13:26

TAKEAWAY 3

Literally understanding customer preferences through feedback and observation to boost retention

17:37

TAKEAWAY 4

Tailoring customer experiences and considering customer reviews for bringing better product innovations to life

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Customer Listening: Conventional Tool for Modern Marketeers

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