Key Takeaways
TAKEAWAY 1
Importance of being sensitive while creating a robust B2B consumer funnel in the healthcare industry for delivering individualized experience
TAKEAWAY 2
Being ‘on-point’ with audience targeting to save unnecessary ad spends while being effective still
TAKEAWAY 3
Engaging with the audiences via interactive and impactful content
TAKEAWAY 4
Implementing unique lifecycle nurturing strategies for reduced funnel drop-offs
TAKEAWAY 5
Encouraging consumers to clock in their health updates for contextual health consultation
TAKEAWAY 6
“Both cadence and content is more of an art than a science because it's different for every consumer.”
TAKEAWAY 7
Emphasizing on precision targeting for maximizing campaign effectiveness
TAKEAWAY 8
Focusing on holistic communication and personalization while being non-intrusive
TAKEAWAY 9
Reducing ad dollars and raising marketing efficacy in the cookieless world
