AI as a Game changer in Creatives & Communications

Jazz Leong

Head of Integrated Marketing (APAC) at Microsoft

Jazz leads a high-performing marketing team in translating global business priorities into broad marketing strategies and plans. She has a strong track record of driving best practices within and outside the marketing organization. Jazz brings together extensive years of experience in driving integrated programs with PR and communications and through direct sales, inside sales, and channel functions. Her experience spans cross-discipline in product marketing, segment-focus marketing, insights-driven campaign marketing, channel marketing, digital & inbound marketing, and consumer marketing.

Key Takeaways

2:13

TAKEAWAY 1

Deep diving into Microsoft’s content strategy

3:14

TAKEAWAY 2

Importance of research about what’s trending in the market in order to hit the right nerve

3:53

TAKEAWAY 3

Leveraging technology to engage with the right set of customers across channels

4:58

TAKEAWAY 4

Mapping the right keywords for the right market and communicating relevantly

6:14

TAKEAWAY 5

Adding measured ingredients to your 360-degree marketing strategy

10:56

TAKEAWAY 6

Testing and optimizing campaigns easily with the help advanced AI models

13:30

TAKEAWAY 7

Looking at the right metrics for utmost accuracy

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