AI in Marketing: The New Engine in Business

Dawn Allen

VP Performance Marketing at MyHealthTeams

Dawn is a skilled and hands-on marketing leader with a passion for building & directing growth-oriented teams. She excels in delivering D2C marketing strategies and campaigns and thrives to drive organizational effectiveness and collaboration across functions. Dawn believes that good teams are built from being empowered and inspired to test, learn, win, and scale or fail and iterate.

Expertise

Strategic Market Planning & Execution Digital Marketing P&L Responsibility Project Management Product Development Lead Generation Creative Management Campaign Analytics

Key Takeaways

03:02

TAKEAWAY 1

Building user interest-based strategies & identifying micro-segments

04:49

TAKEAWAY 2

Testing new launches to learn faster and improve

06:16

TAKEAWAY 3

How MyHealthTeams achieved a 15% conversion rate and reduced CAC by 15%

07:57

TAKEAWAY 4

Creating a design that resonates at scale by leveraging AI

10:30

TAKEAWAY 5

Killing the time for manual interventions

11:53

TAKEAWAY 6

Moving away from data silos and the ‘one-size-fits-all’ approach

16:40

TAKEAWAY 7

Understanding why trusting AI to curb the challenges at hand is the need of the hour

More Episodes

Crafting Campaigns That Resonate

August 30, 2022

Putting Consumer-First Strategies At Work

Data Relevancy: The Secret To Marketing Optimization

Bringing Automation To Marketing Operations

Building A Futuristic AI Stack For Sustainable Marketing

Building Leak-Proof Marketing Funnels

Customer Listening: Conventional Tool for Modern Marketeers

Optimizing Marketing with CDP

Scaling Effective Marketing Strategies Using AI

September 14, 2021

Role of AI in Consumer Communication Strategy

August 26, 2021

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