Key Takeaways
TAKEAWAY 1
Creating a robust content flywheel to meet business objectives seamlessly
TAKEAWAY 2
The idea of analyzing and aligning massive data to meet customer expectations contextually
TAKEAWAY 3
Finding a clean balance between devising strategies that are data-driven and engagement oriented
TAKEAWAY 4
Rob talks about the impact of technology at extends beyond the horizon of basic data management system
TAKEAWAY 5
Shifting focus from the top of the funnel and measuring campaign performance in a holistic manner for enhanced scalability
TAKEAWAY 6
How surveying what the customers want to deliver, more meaningful communication to the masses quickly and creatively
